If you set this up in the right way, you also get view-through conversions . This way you can say a lot more about the effect of your YouTube campaigns. Facebook Facebook It is also possible in Facebook to carry out a Brand Lift Study by asking the target group a short question. You can now also set this up in the account itself , although here too a minimum budget of $5000 per week is recommended to achieve significant results. In addition, there has been an extra feature within Facebook for a while.
Estimated increase in ad memory (people) . This is a metric that allows you as a marketer to see an estimate of the increase in consumers who will remember your branding when asked 2 days later. There is also the Optimization Increase in ad reminder , where Facebook uses machine learning to show your branding within your targeting to people who job function email list they think will remember the ad after 2 days. Although it is a reasonable black box at the moment , it is an interesting metric to gain more insight into the effect of your campaigns. More and more possibilities to measure For example, we notice that the major platforms such as Google (YouTube) and Facebook are actively responding to trends such as PBB and are increasingly making it possible to set up, measure and optimize these types of campaigns.
At the moment, little use is made of the aforementioned techniques and associated channels. PBB distinguishes itself by making optimal use of this. Media costs for lower funnel channels like SEA are skyrocketing. For example, where you pay €1.50 for a click with SEA, you can get a relevant view with a video campaign for €0.05. By using such channels, and gaining insight into the results in a smart way, Performance Based Branding allows you to stay ahead of the competition in the busy online markets!